The greatest challenge any organization faces is success says Simon Sinek. As organizations grow, inevitably they reach "The Split," a point when what the organization does gets separated from why it does it. When this happens the emphasis on making money increases along with the stress level. At the same time, passion and trust decrease. Simon calls on us to make "handshake friends," engage in "handshake dialogues," and build "handshake businesses." In this way, we can return to valuing human relationships and get back to a place where trust becomes the standard, not the exception.